Phoenix Contact offers numerous solutions for process industry systems. We presented these in a system model complete with virtual level for the ACHEMA trade fair. The combination of real-life representation and digital content allows for comprehensive content transfer and creates an effective visitor experience.
Holographic representations show the digital networks of the individual areas. On the AR level, these are explained to visitors in greater detail by a virtual expert. The holographic content is coupled with live images of several miniature cameras installed in the model, so that the user can switch between perspectives at any time. The result is an immersive AR experience.
The production is based on an existing model of a bioethanol unit. Employing focus and reduction, an attractive and modern display model was created. Large electric arcs span the model, rendering it visible from afar. Despite the enormous size, we made the model suitable for travel. In so doing, the exhibit can now be seen at numerous events.
Conception and scenography
Design and planning
Client: PHOENIX CONTACT Deutschland GmbH
Execution period: 03/2018 – 06/2018
Jelena Blank
Head of Interaction