Phoenix Contact Achema 2018

Bioethanol process unit with AR level

Phoenix Contact offers numerous solutions for systems in the process industry. For the ACHEMA trade fair, we presented these in a system model with a virtual level. The combination of the real representation with digital content enables comprehensive content transfer and an effective visitor experience.

Communicating reality digitally

Holographic representations show the digital networks of the individual areas. On the AR level, these are explained to visitors in more detail by a virtual expert. The holographic content is coupled with live images of several mini cameras installed in the model, so that the user can switch between perspectives at any time. The result is an immersive AR experience.

Model landscape of solutions

The production is based on an already existing model of a bioethanol unit. By focusing and reducing, an attractive and modern show model was created. Large electric arcs span the model and make it visible from afar. Despite the immense size, we made the model suitable for travelling. In this way, the exhibit can now be seen at numerous events.




Conception and scenography

  • Development of dramaturgy and main idea
  • Exhibition concept
  • Exhibit development

Design and planning

  • Interior design
  • Exhibition design and planning
  • Graphic design

Project information

Client: PHOENIX CONTACT Deutschland GmbH

Execution period: 03/2018 – 06/2018

Contact person

Jelena Blank

Head of Interaction