
Minett Tour
The land of the red soil
Luxembourgers call the region in the southwest of their country – where a red, ferrous ore tinges the soil in reddish-brown hues – ‘Minett’. In the mid-19th century, ore mining significantly contributed to the prosperity of the country. Today, the former industrial sites testify to the steel era and national history. Our concept to link them in a network has come together: The Minett Tour transforms the RedRockRegion into a new attraction for tourists and daytrippers.







The Minett Tour
The Minett Tour extends across approximately 35 km and connects five very different industrial heritage sites. According to our concept and feasibility study, networking these locations was the first important step in highlighting the existing portfolios: a joint website and a detailed brochure – with clearly defined opening hours and prices – now present the sites in a uniform corporate design. We have already developed numerous ideas for the individual locations, which can be addressed in the next step.

The sites
Each of the five sites, most of which are heritage protected monuments, has a charm of its own. Some of these museum sites have been repaired and operated by volunteers since the 1970s and will be developed and enlarged for a larger public in the coming years. With this in mind, it is imperative to place extra emphasis on their special features, to coordinate them and to consolidate them by focusing on specific themes. The available toolkit is diverse: interactive forms of communication are on the table, as are dramaturgical guided tours for visitors or central gathering points.
Services
Project development
- Concept and Feasibility study
- Financial estimation
- Visit forecast
Conception and scenography
- Concept positioning and thematic definition
- Development of dramaturgy and main idea
- Development of interactive exhibits
Design and planning
- Location analysis
- Graphic design and guidance systems
Project information
Client: Office Régional du Tourisme Sud, Luxembourg
Execution period: since March 2015
Contact person

Nina Sperling
Consulting