Mineral water from the ice age

At the end of the last ice age, the glaciers melted. Their meltwater seeped deep into the rock layers, shielded from all external influences for thousands of years. The Brasserie Nationale de Luxembourg is located exactly 317 metres above one of these glacial springs: In addition to its beer production, the Brasserie here is now focusing on its new mineral water ‘Lodyss’ since it originates from this very spring. We designed a new showroom especially for Lodyss – a venue exuding the freshness of the ice age.

An icy wall

The room is immersed in bluish light. An icy surface stretches across an entire wall like a huge glacier. Icy fog creates a light veil. A sound collage of rippling meltwater streams and drops resounding in underground caves underscores the ice age atmosphere. Pleasant coolness fills the room, enveloping visitors on their guided tour of the brewery. Embedded in the icy surface, beautifully designed LODYSS water bottles and a screen instantly catch the eye: A short film takes visitors on a journey to the water’s origin.

At the source

At the illuminated fountain in the middle of the room, visitors can sample the special water. It is characterized by its low mineral content, contains no nitrate and – locked deep down in the ground – has never been exposed to harmful environmental influences. This is where the dots to the Brasserie’s beer production are joined: The ice age spring water is also used in the brewing process. Refreshed, the visitors now continue their tour of the brewery.