Le premier regard

Expo Pavillon National Exhibition Switzerland

Two people see, hear, smell each other for the first time – what happens? Approximately 900,000 visitors from May to October 2002 searched for an answer to this question in the pavilion of the Swiss Federal Health Office.

Sensual discovery

In two parallel courses, the visitors found the answers on a playful journey of discovery – room for room and sense for sense. The choice of form and material for the building and the exhibition reflects the theme.

Seductive line

The pavilion Le premier regard already makes the theme of the exhibition – the experience of first getting to know each other and of seduction – sensually perceptible through its choice of form and material. With its membrane-covered outer skin, the building symbolises attributes such as physicality and eroticism.

The organic building, lying softly on the ground, mediates between the formal language of the directly connected public ‘Forum Soft’ and the contents of the exhibition inside the pavilion. The different heights correspond to the requirements of the individual rooms. The recyclable pavilion was realised as an organic wooden construction with membrane covering and had an innovative low-tech climate concept.


Conception and scenography

  • Positioning and thematization
  • Development of visit dramaturgy and Main Idea
  • Content development and exhibition concept
  • Media conception and storyboarding
  • Development of interactive exhibits

Conception and scenography

  • Architecture
  • Exhibition design and planning in all project phases
  • Graphics and guidance systems
  • Exhibits and fixtures

Project management and implementation

  • Cost calculation
  • Timetable for implementation
  • Tendering and awarding
  • Operational concept

Project information

  • Client: EXPO.02 Landesausstellung Schweiz
  • Execution period: 09/2002
  • Exhibition area: 800 sqm
  • Visitors: 900.000

Contact person

Jan Löken

Executive Management