Concept and feasibility study
International Beer Center
2018
Experience exhibition of the Brasserie Nationale de Luxembourg
The new experiential museum which is to be built on the brewery grounds of the Brasserie Nationale in Bascharage in southern Luxembourg is all about beer as a cultural asset. Atmospherically designed rooms, stations for playful participation and media events are combined with an extensive collection of historical objects. Together, they tell the story of the breweries, the inns and the deep roots of beer culture in Luxembourg. The museum is therefore also a preservation site of Luxembourg’s cultural heritage.
Conviviality with beer
People have always enjoyed sitting down together for a couple of beers. In company, people shared their news, talked about politics or met up for a board game. Over the centuries and to the present day, beer has brought people together. This aspect is the central theme of the exhibition which complements the guided tour of the brewery, provides interesting information about the art of brewing, and enhances the visitors’ overall experience. On a total of four floors, the exhibition deals with customs, stories and facts about the enjoyment of beer – in Luxembourg and internationally.
Beer dispenser, coasters and 'all nines'
Skittles has always been a popular pub sport. The more skittles the visitors clear, the more anecdotes about beer there are. Lots of fun and games at various interactive exhibits and in the artistically designed installations make the visit entertaining and enjoyable. Beer knowledge is tapped, coasters reveal fun facts, the long pub table tells of the changes in beer culture. Original objects consistently bear witness to history. From the beginnings of the art of brewing to the history of the pub, the first electric cooling facilities and beer advertising to the transportation of beer around the world, the exhibition showcases the cultural and social aspects of beer.
Cosy 'beeriness'
The design picks up on the cosiness associated with the enjoyment of beer and translates it into a modern colour and material concept: Darkly designed rooms with natural materials are interspersed with golden-glowing accents. A fresh green and brown evoke associations with hop and wood. The heart of the exhibition is the ‘Golden Core’, an atrium that runs through all levels and recalls an oversized beer glass. Sections of the historical collection are presented on the fourth floor in a clearly structured exhibition archive.
Contact person
Jan Löken
Executive Management