EPLAN Platform 2022
It's in your hands!
The EPLAN Platform integrates EPLAN’s various software solutions into a seamless interdisciplinary workflow. For the major update of the EPLAN Platform, we developed the central idea of the accompanying campaign.
The striking hand gesture as a key motif visualises the platform’s intuitive accessibility while establishing a connection between virtual content and surrounding reality and conveying different user scenarios. Together with the claim ‘It’s in your hands’, a campaign has been created that successfully addresses different target groups and is coherently integrated into different media formats.
Head of Interaction