![](https://www.studioklv.de/wp-content/uploads/2017/08/001-bearb_mlk.jpg)
adidas customization experience
Road show and showroom
For the first time, adidas-Salomon AG has offered a service to a broad target group that was previously only available to top athletes: sports shoes made to measure. We designed the showroom.
![](https://www.studioklv.de/wp-content/uploads/2017/08/003.jpg)
Tailor-made sports shoes
In a pilot project, visitors were able to measure their feet using a 3D scanner and then design their dream shoe in an interactive course. The highlight of the stage-like set-up was the gauze cocoon, in which the laser scan was accompanied by a dynamic light show. Test shoes could be tried out in an area with fresh grass. The project toured through six European metropolises.
![](https://www.studioklv.de/wp-content/uploads/2017/08/002-2.jpg)
![](https://www.studioklv.de/wp-content/uploads/2017/08/007.jpg)
![](https://www.studioklv.de/wp-content/uploads/2017/08/005-1.jpg)
![](https://www.studioklv.de/wp-content/uploads/2017/08/008-1.jpg)
![](https://www.studioklv.de/wp-content/uploads/2017/08/008-2.jpg)
![](https://www.studioklv.de/wp-content/uploads/2017/08/006-1.jpg)
Services
Project development
- Concept study
Conception and scenography
- Scenography
Design and planning
- Realization
Project information
- Client: adidas-Salomon AG
- Execution period: 2000
- Exhibition area: approx. 80 sqm
Contact person
![](https://www.studioklv.de/wp-content/uploads/2021/01/Bernhard.jpg)
Bernhard Kehrer
Executive Management